This not only improves the look of your display, it can boost your visitor count and help you get your message across effectively. Instead of making do with this ambient light, design a trade show lighting plan that gives your booth its own ambience. If you do, your exhibit may end up looking dark and unwelcoming, which is likely to discourage visitors. This means you can’t rely on the ambient light in the exhibit hall to illuminate your booth. That light is typically emitted overhead by fixtures that may be as high as 30 feet. At trade shows, your default ambient light is whatever light is used in the exhibit hall. This is the “all-over” lighting that gives your booth its baseline level of illumination. You can then use spotlights and other hard lights to focus high-contrast white light where it’s needed. In general, your tradeshow light layout will use soft lighting across much of your exhibit space. They give off soft, gentle light that helps to create a comfortable, relaxing, and welcoming feel. Warm-toned halogen lights are best for these spaces.
In other spaces where your team interacts with visitors. At your welcome desk or information kiosk. It’s much more flattering to human skin, which makes it perfect for spots where people interact. Soft lighting is low-contrast diffuse light that produces blurry shadows. These provide the high-contrast light you need to allow people to pick out details, and they’re bright enough to draw the eye from a distance. When illuminating objects, go for cool-toned LED lights. It tends to make people appear washed-out, tired, and even unhealthy. However, hard light is unflattering to human skin. It’s ideal for highlighting objects because it makes them stand out from their surroundings and illuminates fine details and print. Hard lighting is bright and high-contrast light that produces sharply outlined shadows and provides dramatic impact. Knowing the difference between the two is key because each kind of light is best for specific functions. Pro Tip: Light can also be categorized as hard or soft. For instance, digital signage can fall into both the high-activity, display, and accent categories, depending on how it’s used. There are four main types of tradeshow light that come into play in your booth:Įach of them has a distinct purpose, and specific types of lights are often best used in each category. What Are Your Trade Show Exhibit Lighting Options? You can help prevent this by using lighting to highlight key products and marketing messages. If they feel like they’re spending too long looking with no result, they’re likely to leave. Highlight what’s most important – Your booth visitors are busy, and they won’t waste time hunting all over your booth for information. It can help put people at ease, keep them focused, or engage their emotions. Set a mood – Lighting helps set a mood in your booth to reflect your brand, a new product you’re demoing, or something else. Lighting gives you another way of making your booth distinct from the rest. Why does trade show exhibit lighting matter? Consider that it can do the following:Īttract attention – When you exhibit at a show, you must compete for attention in a space that’s visually chaotic. But lighting is an element of booth design that’s most effective when it’s carefully considered and planned. Lighting is one element that’s often neglected, with booth-owners making hasty decisions about what kinds of lighting they need and where to deploy that lighting in the trade show display. As a result, many people don’t give certain exhibit elements the attention they deserve. Planning and preparing for trade shows is a time-consuming business. The question is, what kinds of tradeshow light will make your exhibit pop? Why Trade Show Exhibit Lighting Matters On the other hand, a drab, poorly lit exhibit can discourage visitors and tank your ROI. Make the right lighting decisions, and you’ll pull in more trade show traffic and give yourself a better chance of scoring lucrative leads. It’s hard to overstate the importance of exhibit lighting. The Best Ways to Make Your Exhibition Booth a Success. Best Interactive Trade Show Booth Ideas. The Best Medical Device Trade Show Display Ideas. How the Best Exhibition Design Firms Can Influence Your Audience.
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